
OVERVIEW
A bold new identity for Australian motorcycle racer Lachlan Epis, built around his racing number 83.
Australian motorcycle racer Lachlan Epis has built his career around a passion for speed, competition and pushing the limits of performance. With experience competing on both Australian and international circuits, Lachy brings a determined and unmistakable presence to the grid.
We set out to create a visual identity that reflects his personality and ambition, built around his racing number 83.
At its centre is a bespoke numeric mark that cleverly incorporates Lachlan’s initials, L and E, into the number itself. More than just a racing number, the mark becomes a personal signature, designed to be instantly recognisable on and off the track.
Sporting his signature yellow and green, the identity embraces a bold, high-energy visual language. Expressive typography, graphic patterns and dynamic imagery come together to create a cohesive system that captures the intensity and individuality of motorsport.



