OVERVIEW
As TYPE (A) began working with clients in the motorsport industry, we recognised an opportunity to create a new expression of our own identity. One that could sit confidently within the world of racing while remaining unmistakably TYPE (A).
An exploration of how design can become part of the performance.
Drawing inspiration from the technical precision and uncompromising nature of motorsport, we developed a distinctive identity that feels equally at home on a racing helmet, motorcycle livery or alongside established performance brands.
At its centre is a bespoke monogram, designed to capture a sense of speed, movement and precision. Supported by a stripped-back visual language, high-contrast photography and technical detailing, the identity brings a contemporary perspective to the world of motorsport.
