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OFFICE FOR CREATIVE DIRECTION

TYPE (A) is an office for creative direction, designed to focus on strategic thinking and conceptual direction, without the weight or noise of a traditional full-service model. We are a creative thinking partner, measured and disciplined in our approach, shaping ideas into considered design and expression.

We collaborate with a trusted network of like-minded specialists, scaling when it serves the idea, not the structure. This allows us to remain precise, hands-on, and uncompromised; building work shaped by judgement, experience, and intent. We work best with brands and people who value partnership, clarity, and senior-led thinking. When the fit is right, the work speaks for itself.

We don’t operate from a menu of services. Our work is shaped by what we lead—strategy, creative direction, and clear thinking—bringing focus to each project and assembling the right expertise only when it serves the idea.

(A) STRATEGY
Brand strategy + positioning
Audience and market insight
Naming + brand architecture
Brand narrative + manifesto development
Project, precinct, and place positioning
Campaign strategy + launch planning

(B) CREATIVE DIRECTION
Across brand, campaign, and experience
Visual language + art direction
Photography + film direction
Spatial and experiential direction
Tone of voice + messaging systems
Content and storytelling frameworks

(C) BRAND IDENTITY SYSTEMS
Logos, typography, colour systems
Design systems + brand toolkits
Brand guidelines + brand books
Sub-brand and extension systems

(A) STRATEGY
Brand strategy + positioning
Audience and market insight
Naming + brand architecture
Brand narrative + manifesto development
Project, precinct, and place positioning
Campaign strategy + launch planning

(B) CREATIVE DIRECTION
Across brand, campaign, and experience
Visual language + art direction
Photography + film direction
Spatial and experiential direction
Tone of voice + messaging systems
Content and storytelling frameworks

(C) BRAND IDENTITY SYSTEMS
Brand identity design
Logos, typography, colour systems
Design systems + brand toolkits
Brand guidelines + brand books
Sub-brand and extension systems

(A) STRATEGY
Brand strategy + positioning
Audience and market insight
Naming + brand architecture
Brand narrative + manifesto development
Project, precinct, and place positioning
Campaign strategy + launch planning

(B) CREATIVE DIRECTION
Across brand, campaign, and experience
Visual language + art direction
Photography + film direction
Spatial and experiential direction
Tone of voice + messaging systems
Content and storytelling frameworks

(C) BRAND IDENTITY SYSTEMS
Brand identity design
Logos, typography, colour systems
Design systems + brand toolkits
Brand guidelines + brand books
Sub-brand and extension systems

(D) CAMPAIGNS + LAUNCHES
Brand and project launches
Property and place campaigns
Cultural and experiential activations
Digital, print, and spatial campaign direction
Film, motion, and narrative-led campaigns

(E) PLACES, PROPERTY + EXPERIENCE
Residential, mixed-use, and precinct branding
Display suite and experience suite direction
Wayfinding, signage, and spatial graphics
Lifestyle and amenity storytelling

(F) PARTNERSHIP + ADVISORY
Creative advisory for founders and leadership teams
Brand evolution and recalibration
In-house team direction and mentorship
Project-based creative leadership
Long-term creative partnerships


(D) CAMPAIGNS + LAUNCHES
Brand and project launches
Property and place campaigns
Cultural and experiential activations
Digital, print, and spatial campaign direction
Film, motion, and narrative-led campaigns

(E) PLACES, PROPERTY + EXPERIENCE
Residential, mixed-use, and precinct branding
Display suite and experience suite direction
Wayfinding, signage, and spatial graphics
Lifestyle and amenity storytelling

(F) PARTNERSHIP + ADVISORY
Creative advisory for founders and leadership
Brand evolution and recalibration
In-house team direction and mentorship
Project-based creative leadership
Long-term creative partnerships

(D) CAMPAIGNS + LAUNCHES
Brand and project launches
Property and place campaigns
Cultural and experiential activations
Digital, print, and spatial campaign direction
Film, motion, and narrative-led campaigns

(E) PLACES, PROPERTY + EXPERIENCE
Residential, mixed-use, and precinct branding
Display suite and experience suite direction
Wayfinding, signage, and spatial graphics
Lifestyle and amenity storytelling

(F) PARTNERSHIP + ADVISORY
Creative advisory for founders and
leadership teams
Brand evolution and recalibration
In-house team direction and mentorship
Project-based creative leadership
Long-term creative partnerships

Not every project needs all of the above. We engage where our thinking adds the most value.

ADIT WARDHANA

TYPE (A) is led by Adit Wardhana, Melbourne-based creative director working across brand, culture, and place. With experience spanning strategy, identity, campaigns, and experiential work, his approach is shaped by a belief in clarity, restraint, and disciplined thinking.

Having worked across property, lifestyle, wellness, hospitality, and cultural projects, Adit brings a considered, systems-led perspective to every engagement—partnering closely with clients and collaborators to lead ideas from definition through to execution.

CONTACT

CONTACT

CONTACT

CIRCADIAN TEA

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

CIRCADIAN TEA

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

CIRCADIAN TEA

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

THE BONES

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

THE BONES

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

THE BONES

Strategy, Creative Direction, Brand Identity Systems, Campaigns, Partnership + Advisory

NO DIVING

Strategy, Creative Direction, Brand Identity Systems, Partnership + Advisory

Strategy, Creative Direction, Brand Identity Systems, Partnership + Advisory

NOT BAD

Creative Direction, Brand Identity Systems, Partnership + Advisory

Creative Direction, Brand Identity Systems, Partnership + Advisory